Advanced Analytics Services

Driving market growth with advanced analytics consulting, location intelligence, and market intelligence for expansion, targeting, and competitive decisions.

ABOUT US
Who We Are

Vado Analytics is a probabilistic marketing strategy consultancy and SaaS provider with headquarters in Fort Worth, Texas. We provide businesses with actionable insights by combining advanced data models and geospatial intelligence to understand customer behavior, competitive positioning, and market dynamics.

Our Solutions enable clients to optimize growth strategies, improve marketing efficiency, and make data-backed decisions on location placement and market expansion.

Strategy
Consultants

Data
Scientists

Research
Enthusiasts

IT
Professionals

Learn more about our consulting
Learn more about our SaaS tool Consumer Go

WHY US
Defining Market Growth

Defining Market Growth allows any business to know who their customers are and how to maximize growth within the marketplace.

This process enables a business to execute on specific strategies that focus on maximizing growth, competitive scenarios, new location placement, and marketing efficiency

  • Focus on growing your consumer base if the most efficient methods.
  • Learn 750+ variables about your consumers that will help you develop messaging and offerings that meet their broader personalities.
  • Evaluate a competitor's marketplace to determine how a business should respond to protect and grow their market share.
  • Determine where new locations will maximize potential market share and minimize cannibalization.
  • Determine which marketing is yeilding little to no return, and determine where to deploy it for revenue generation.

OUR SERVICES
What We Offer

Business Analysis

Multi-Location-Analysis

New Location Placement

Custom Analytics Projects

Marketplaces

Who are your customers? Learn all about who your customers are, where they live, who else should be your customer, and where/how to market to them

But what about the competition? Overlay your customers with your competition to get a true picture of how you perform in the market

Optimizing Market Performance

Where should a location be placed? Using you and your competitors’ customer data, identify the optimal site to place a new location in each geography.

Already have consumer data? Overlay your first party information with your competitors consumers to develop a more precise competitive marketplace.

Multi-Location Analysis

Using 3rd party GPS data, learn who is visiting your location, who is visiting your competitors’ locations, and who to market to in order to increase your marketshare.

Not only can Vado tell you who and where your customers live, we can tell you all about your competitors. Build a comprehensive marketing strategy that will deliver the optimal ROI for your spend.

Marketing Strategy

You are not the only one who defines your marketplace. Competition determines how far people are willing to come to you, how they prefer you compared to your competitors, and the approach to capture marketshare.

Know how you stack up against your competitors, where to gain marketshare, and the optimal marketing plans to grow your business

New Location Placement

Stop guessing on where to open your location. Using 3rd party GPS data we can tell you the optimal area to open you new location based on who goes to your store, your competitors’ stores, and the areas that are least served in the marketplace.

Instead of guessing one of the most important aspects of your business, make an informed decision of where your new location should be. In addition, use our analysis to determine the appropriate marketing plan to ensure that your new locations is a success.

Strategic Location Selection

Our approach is to be with you from start to finish of your location expansion. We recommend where your location should be and will work with your real estate team to determine the appropriate sites.

But that is only half of the effort, we will then work with your marketing departments to implement a marketing strategy that ensures results. If we have 1st party transaction detail we are also able to provided an expected revenue forecast for the first 24 months of the new store, so you are able to plan accordingly.

Custom Analytics Projects

Our most frequent engagements. Combine the power of 3rd party GPS sources with your 1st party sales data to get a truly refined sense of the marketplace. We layer your sales data on top of your competitors’ traffic to get a sense of where, who, and how you should be marketing to maximize ROI.

Partnership Approach

Our partnership approach ensures that we will assist you with not only your initial campaign deployment, but a custom machine learning model that continuously enhances your marketing efforts to optimize ROI.

We partner with you after deployment to assist your marketing teams on enhancements to your marketing campaigns to ensure success.

OPERATIONS
Focused on Actionable Insights

We work with you to develop an actionable plan to grow your business.

  •  Comprehensive Analytics. We combine the power of 1st party sales data with 3rd party sources to provide refined marketplace insights. Our analysis integrates your sales data with competitors’ traffic patterns to reveal the most effective marketing strategies.
  •  Customized Solutions. Every business faces unique challenges. Our team applies AI-driven statistical models tailored to your needs, ensuring that we can solve even your most critical business problems.
  •  Partnership Approach. We don’t just deliver insights—we partner with you throughout the process. From initial engagement to strategy implementation and beyond, our goal is to ensure your success in a continuously evolving business environment.

Related Pages

Explore the most relevant next pages in Vado Analytics' solution and service path.