Defining Competitive Marketplaces
Defining competitive marketplaces involves tracking and studying anonymous consumer populations as they move from location to location.
Our unique engagements data access to anonymized GPS data reveals locations consumers have visited from their residence. We are then able to use a variety of 3rd party sources to learn who these consumers are, and what they are interested in.
Explore Our Services
Who are your customers? Learn all about who your customers are, where they live, who else should be your customer, and where/how to market to them
But what about the competition? Overlay your customers with your competition to get a true picture of how you perform in the market
Optimizing Market Performance
Where should a location be placed? Using you and your competitors’ customer data, identify the optimal site to place a new location in each geography.
Already have consumer data? Overlay your first party information with your competitors consumers to develop a more precise competitive marketplace.
Using 3rd party GPS data, learn who is visiting your location, who is visiting your competitors’ locations, and who to market to in order to increase your marketshare.
Not only can Vado tell you who and where your customers live, we can tell you all about your competitors. Build a comprehensive marketing strategy that will deliver the optimal ROI for your spend.
You are not the only one who defines your marketplace. Competition determines how far people are willing to come to you, how they prefer you compared to your competitors, and the approach to capture marketshare.
Know how you stack up against your competitors, where to gain marketshare, and the optimal marketing plans to grow your business
New Location Placement
Stop guessing on where to open your location. Using 3rd party GPS data we can tell you the optimal area to open you new location based on who goes to your store, your competitors’ stores, and the areas that are least served in the marketplace.
Instead of guessing one of the most important aspects of your business, make an informed decision of where your new location should be. In addition, use our analysis to determine the appropriate marketing plan to ensure that your new locations is a success.
Strategic Location Selection
Our approach is to be with you from start to finish of your location expansion. We recommend where your location should be and will work with your real estate team to determine the appropriate sites.
But that is only half of the effort, we will then work with your marketing departments to implement a marketing strategy that ensures results. If we have 1st party transaction detail we are also able to provided an expected revenue forecast for the first 24 months of the new store, so you are able to plan accordingly.
Custom Analytics Projects
Our most frequent engagements. Combine the power of 3rd party GPS sources with your 1st party sales data to get a truly refined sense of the marketplace. We layer your sales data on top of your competitors’ traffic to get a sense of where, who, and how you should be marketing to maximize ROI.
Our partnership approach ensures that we will assist you with not only your initial campaign deployment, but a custom machine learning model that continuously enhances your marketing efforts to optimize ROI.
We partner with you after deployment to assist your marketing teams on enhancements to your marketing campaigns to ensure success.
Transform Your Business with Marketing Analytics and Competitive Intelligence
Our focus is long term relationships, not short-term sales.
Resulting in consistent sales lift for each client
We are not a marketing agency; we are an analytics firm that works with you until you are satisfied