A national marketing agency had a regional casino client looking for a trade area of themselves and their largest competitor in the area.  Combining the client’s loyalty program database with consumer movement data, a target audience segmentation solution was developed showing the relative strength and weakness of the client and their competitor.

The client used this information to develop a marketing campaign aimed at the far edges of their competitor where penetration was much lower and conquering for new players was cheapest.

Quote: “This information allowed us to see beyond the client provided data which only covered 40% of players that were signed up through the loyalty program.

Taking off the blinders to see all of the Client’s representative geography that drives customer engagement and layering on competitive analysis in an apples-to-apples capacity made the difference in getting buy-in.”

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