living room interior

A retail furniture chain in Colorado came to Vado with the need to improve on their marketing ROI.  They were unable to provide any 1st party sales data, so Vado had to rely on only 3rd party GPS data of who visited the clients stores and where those people lived.  We then determined their realistic marketing geography, who their clients were, who where the look a likes of their clients, and the optimal marketing channels to engage with this potential consumer base.

This allowed the client to build a marketing campaign aimed at growing segments previously thought to be low value, while also protecting their core market from competitive pressures.  Layering on known credit data further allowed the client to customize their marketing creative in a way that appealed more to potential clients.

Result: 10%+ improvement to marketing ROI

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