insurance policy

A national insurance agency had been deploying direct mail campaigns with limited performance.  Vado used their 1st party response and sales data to develop a custom predictive model to predict who their likely responders were and where their look a likes lived.

The client then used that model to inform who they should be sending direct mail to, and (more importantly) who they should exclude from their direct mail campaigns going forward.

Result: 97%+ improvement in direct mail sales, with no change to direct mail volume

Download Sample Report

Request a Demo

We would like to demonstrate how we can help you. Tell us your name, email, company name, and city, and we will email you a free demo of your business. We look forward to hearing from you!