A national mortgage company provided their 1st party historical consumer file for custom analysis, with a core focus on a competitive landscape analysis in a period of relatively high-interest rate competition.  Vado then used proprietary analytic methods a custom set of trade areas were returned focused on a 4 state geography, highlighting their areas of most efficient demand.

The client used this information to run a digital marketing campaign focused on growth, using their other markets as a control for performance.

Result: 12%+ improvement in sales volume from these areas