Retail Bakery

Vado Analytics Bakery

A national retail bakery, located in the upper Midwest, wanted to better understand who their customers were, so they could more accurately project where to grow. Combining their 1st party sales data with their historical marketing activity, Vado was able to develop a hyper-targeted marketing model.

The client then deployed our marketing recommendation against a control campaign (based on their historical approach).

Result: 28%+ improvement to marketing ROI compared to the control campaign

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