Our client (a major national sporting league) wanted to drive local attendance to events tied around their championship week. Vado used 3rd party GPS data to review who was attending their events throughout the season to identify who was attending their events and how far likely local attendees would travel to get to the stadium. We then determined how far from the stadium they should market and who they should target.
This allowed the client to determine their own marketing strategy based on their regional trade area from the stadium.
Result: 10%+ in attendance lift over expectations based on the regular season lift