Privacy Policy

1. Information We Collect

We may collect information directly from you, automatically through your use of our website, and from third-party sources.

Information You Provide to Us

We may collect personal information you choose to provide, including:

• Name
• Email address
• Phone number
• Company name
• Job title
• Business address
• Information submitted through contact forms, lead forms, demo requests, downloads, surveys, or other communications
• Any other information you choose to share with us

Information Collected Automatically

When you visit our website, we may collect certain information automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referring website
• Date and time of visit
• Interactions with website content, forms, or advertisements
• Cookie and similar technology data

Business, Marketing, and Analytics Data

As part of our services, we may work with business, audience, behavioral, location, market, and performance data. This may include data from first-party, third-party, publicly available, commercially available, or partner-provided sources.

Depending on the service, this data may be used to support audience insights, market analysis, trade area evaluation, campaign planning, measurement, predictive modeling, or other analytics services.

Vado does not use this information to identify individual health conditions, medical diagnoses, or private medical treatment decisions.

2. How We Use Information

We may use the information we collect to:

• Provide, operate, and improve our website and services
• Respond to inquiries, requests, and communications
• Deliver white papers, reports, resources, or other requested materials
• Provide analytics, audience intelligence, and marketing strategy services
• Develop insights related to markets, audiences, locations, and campaign performance
• Personalize website experiences and marketing communications
• Conduct advertising, retargeting, and lead generation activities
• Measure the effectiveness of campaigns and content
• Manage customer relationships and business operations
• Protect against fraud, misuse, unauthorized access, or security incidents
• Comply with legal, regulatory, contractual, and business obligations

3. Cookies and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to collect information about website activity, improve site performance, understand visitor behavior, and support marketing and advertising efforts.

These technologies may help us:

• Remember user preferences
• Analyze website traffic
• Understand how visitors interact with our content
• Measure campaign performance
• Deliver or support relevant advertising
• Improve our website and user experience

You may be able to adjust your browser settings to refuse or delete cookies. Some website features may not function properly without cookies.

4. How We Share Information

We may share information with:

• Service providers that support website hosting, analytics, CRM, email marketing, advertising, data processing, security, and business operations
• Business partners or clients when necessary to provide requested services
• Advertising and analytics platforms used to measure or improve marketing performance
• Professional advisors, including attorneys, accountants, consultants, and auditors
• Government authorities, regulators, or other parties when required by law or necessary to protect our rights
• Successors or assigns in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

We do not sell personal information in exchange for money. However, certain uses of cookies, pixels, advertising technologies, or data sharing may be considered a "sale," "sharing," or "targeted advertising" under some state privacy laws. Where required, we provide users with the ability to opt out of those activities.

5. Data Sources

In providing analytics and marketing intelligence services, we may use information from a variety of sources, including:

• Information provided by clients
• Website and campaign performance data
• Commercially available datasets
• Aggregated or de-identified data
• Location intelligence providers
• Marketing and advertising platforms
• Publicly available information
• Other lawful third-party data sources

We use these sources to generate insights, trends, models, and recommendations. Where possible, we work with aggregated, pseudonymized, or de-identified information.

6. De-Identified and Aggregated Information

We may use aggregated, anonymized, or de-identified information for analytics, research, product improvement, benchmarking, reporting, marketing, and business purposes.

We do not attempt to re-identify information that has been de-identified, except as permitted by law or as necessary to validate our data processes.

7. Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, comply with legal obligations, resolve disputes, enforce agreements, improve our services, and support legitimate business needs.

Retention periods may vary depending on the type of information, the purpose for which it was collected, contractual requirements, and applicable law.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information we handle.

9. Your Privacy Choices

Depending on where you live, you may have certain privacy rights, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request a copy of personal information
• Opt out of certain uses of personal information for targeted advertising
• Opt out of certain sales or sharing of personal information
• Limit certain uses of sensitive personal information, where applicable
• Appeal a decision regarding a privacy request, where required by law

To exercise a privacy right, contact us at:

We may need to verify your identity before processing your request.

10. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide you with additional rights regarding your personal information.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, IP address, or business contact information
• Commercial information, such as service interests or business interactions
• Internet or network activity, such as website usage and interactions
• Geolocation-related information, where applicable and subject to data source and service context
• Professional or employment-related information, such as job title, company, or business role
• Inferences, such as business interests or audience insights derived from available data

We may use these categories for the business and commercial purposes described in this Privacy Policy.

We may disclose these categories to service providers, analytics providers, advertising partners, business partners, clients, and other parties as described in this Privacy Policy.

We do not knowingly sell personal information for money. Certain advertising, analytics, or data-sharing activities may be considered "selling" or "sharing" under California law. California residents may have the right to opt out of such activities.

To submit a California privacy request, contact us at:

11. Other State Privacy Rights

Residents of certain states may have additional privacy rights under applicable state privacy laws. These may include rights to access, correct, delete, obtain a copy of personal information, and opt out of targeted advertising, sale of personal information, or certain profiling activities.

We will respond to applicable privacy requests in accordance with the law.

12. Marketing Communications

If you receive marketing emails from us, you may unsubscribe by following the instructions in the email or contacting us directly.

Even if you opt out of marketing communications, we may still send transactional or service-related messages, such as responses to inquiries, legal notices, or account-related communications.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing information to them.

14. Children's Privacy

Our website and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take appropriate steps to delete it.

15. International Users

Vado is based in the United States. If you access our website or services from outside the United States, your information may be processed in the United States or other jurisdictions where privacy laws may differ from those in your location.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make updates, we will revise the "Last Updated" date above. Your continued use of our website or services after an update means you accept the revised Privacy Policy.

17. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at: